Innovation and sustainability: the advantages of PrimaLoft® Bio™

Sustainability

The most important aspect to consider nowadays to ensure a healthy and liveable future for future generations. Climate change, biodiversity loss and environmental degradation are some of the most pressing challenges facing humanity. Therefore, it is important to adopt sustainable practices in all aspects of life, from energy consumption to choosing sustainable products. In fact, many of our favourite products, such as jackets, bed protection and household items, are made from non-recyclable microfibre materials. Even if these products are of high quality, they can still be damaged during use and end up polluting the environment.

We at DaunenStep have always been committed to sustainability and environmental protection, but we never forget to offer our customers durable, quality products. This is precisely why we always look for the most innovative and environmentally friendly solutions.

PrimaLoft® Bio™

One of our latest innovations is to use the 100% recycled fibre PrimaLoft® Bio™. PrimaLoft® Bio™ is the first 100% recycled synthetic fabric that biodegrades* into natural components specifically developed to tackle the huge problem of microplastics in the environment. Its unique formula allows the fibres to rapidly and naturally decompose once they are exposed to specific microbes found in oceans, landfills and wastewater. This means that the fabric and isolation degrade naturally, leaving behind components such as water, CO2, methane, biomass and humus - a natural component of soil. At the same time, it can give the various products spectacular lightness and softness, very similar to the effect of down. Thanks to these characteristics, PrimaLoft® Bio™ is an innovative product that offers optimal performance similar to natural raw materials without compromising sustainability.

At DaunenStep we believe that you should not have to choose between maximum comfort and environmental protection. This is precisely why we have introduced PrimaLoft® Bio™ in our products, including the Neostep 400, the Neostep Duna Tinta Unita, the Airella and Airella Prono pillows and the Neostep Ultrasoft topper. Thanks to this choice, we can guarantee products that generate a cloud effect and perfect thermal insulation, while ensuring maximum breathability. These features combine with innovation to ensure the sustainability of our products and reduce the long-term impact of microplastics in our oceans. In conclusion, PrimaLoft® Bio™ represents an important step forward in the fight against environmental pollution while maintaining maximum comfort.

If you too are looking for high-quality and sustainable products, try our DaunenStep products and contribute to the protection of our planet. ⬇️

*Biodegradable: 93,7% biodegradation in 646 days under ASTM D5511 conditions (landfill environment); 86,1% biodegradation in 1563 days under ASTM D6691 conditions (marine/ocean environment). The stated rate and extent of degradation do not mean that the product will continue to degrade.